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Agencies5 min read · Playbook

How agencies turn this into a recurring revenue line

Clients keep asking for "better records." Most agencies have nothing to sell them. Here's how white-label data programs get packaged and priced.

The gap agencies keep running into

You already run ads for clients and already have their trust — but when they ask for better lead quality, most agencies have to shrug or refer them elsewhere.

What white-label packaging looks like

A rebranded, dedicated data account and pixel, fully yours in front of the client — they never see a vendor name behind it. You onboard it as your own offering, priced however you like.

The simple math

One flat rate for your dedicated account's data; you set the client price and keep the margin. A handful of clients added to an existing book turns into a real recurring line with very little incremental delivery work.

Where to start

Lead with your warmest existing clients — the ones already asking for better lead quality — rather than trying to sell it cold.

The data's the same. The brand on it is entirely yours.

Key takeaways

  • Fully rebranded — clients never see a vendor name behind it
  • One flat wholesale rate; you set client pricing and keep the margin
  • Seats are limited — plan capacity before you sell too far ahead

See it on your own site

Fifteen minutes. We'll show you the intent records and identified visitors you're currently missing.

Book a 30-min data audit →

Quick questions

Will my clients see IntentCurrent anywhere?
No — the account, pixel, and portal are branded as yours.
How is this priced?
A flat monthly rate plus setup — see the White-Label tier on the pricing section for current numbers.