The moment search ads miss
Search ads are demand capture — they only fire once someone types the right words. Most of the research that leads up to that moment happens earlier: comparing options, reading reviews, checking competitors, without ever touching your brand terms.
What the Prospect engine adds
It surfaces people showing real, current buying signals for your category, competitors, and keywords — before they've searched your brand — and turns them into an audience you can load into Google Ads the same way you'd load any custom or data-driven audience.
Where it fits
Layer it onto Display, Demand Gen, or YouTube campaigns, or into Performance Max audience signals, to reach people earlier in the research window than a keyword-only strategy alone allows.
The tradeoff to plan for
This leans upper-funnel. Pair it with your existing bottom-funnel search campaigns rather than replacing them — the two do different jobs.
Key takeaways
- Built from real in-market search & intent signals, not modeled lookalikes
- Layer onto Display, Demand Gen, or Performance Max audience signals
- Complements bottom-funnel keyword campaigns — doesn't replace them
See it on your own site
Fifteen minutes. We'll show you the intent records and identified visitors you're currently missing.
Book a 30-min data audit →