The instinct to avoid
The moment a list of names and emails lands in your hands, the temptation is to blast it. Don't. These are people showing intent signals — not people who opted in to hear from your brand specifically.
What actually works
Push matched records into your CRM as enriched contact records — attached to your ad audiences, tagged for context — so your existing, already-compliant nurture and follow-up processes can pick them up the way they would any other new contact.
If you do email at all
IntentCurrent does not cold-email or cold-text identified people, and we'd recommend you don't either without the legally required consent. If you choose to email this data for other purposes, use a separate sending domain, warm it slowly, and suppress opt-outs and existing customers — the same deliverability discipline covered in your agreement.
Where this earns its keep
The real value is context, not blast volume. Reps and nurture flows that already touch a contact can now see they're actively in-market, and prioritize accordingly.
Key takeaways
- Push records into your CRM as context-rich contacts, not a blast list
- You're solely responsible for CAN-SPAM, consent, and outreach compliance on anything you send
- A separate, warmed sending domain protects your primary domain's deliverability
See it on your own site
Fifteen minutes. We'll show you the intent records and identified visitors you're currently missing.
Book a 30-min data audit →