Home / Use cases
Every way marketers put this data to work.
Same underlying data, two engines, a lot of different teams putting it to use. Nine playbooks below — by channel, by structure, and by strategy.
What's actually in a record
Every use case below draws from the same two engines.
Identity data
Name, email, phone & company on visitors matched from your own site — even the ones who never filled out a form. Rebuilt into ad audiences automatically.
Intent data
People showing real in-market signals for your category, competitors, and keywords — built from current search and research activity, targetable by topic, competitor, keyword, and geography.
By channel
Retarget the people who left your site — on Meta, not just email
Most retargeting only reaches the sliver of visitors who gave you an email or triggered a pixel event. Here's how paid social teams reach the other 98%.
Read the playbook → Paid searchReach in-market researchers before they ever type your keyword
By the time someone searches your exact keyword, they've usually been researching for days or weeks. Here's how search marketers reach them earlier.
Read the playbook → Direct mailThe one channel TCPA doesn't touch: direct mail farming
Real estate agents and home-services businesses have farmed neighborhoods with postcards for decades. Here's how ZIP-targeted data sharpens that channel — without call-and-text compliance exposure.
Read the playbook → CRM & emailFeeding your CRM without becoming a spam problem
Adding identified records to your CRM is easy. Emailing them responsibly is where most businesses get it wrong. Here's the version that doesn't torch your sender reputation.
Read the playbook → Outbound salesGive your SDRs a call list that's actually warm
Most outbound lists are cold by definition. Here's how sales teams prioritize who gets called first — and what you're still responsible for once you pick up the phone.
Read the playbook →By structure
One brand, twenty markets — without twenty separate strategies
A single national campaign wastes budget in slow markets and underserves the hot ones. Here's how multi-location marketing directors handle it market by market.
Read the playbook → AgenciesHow agencies turn this into a recurring revenue line
Clients keep asking for "better records." Most agencies have nothing to sell them. Here's how white-label data programs get packaged and priced.
Read the playbook →By strategy
Reaching people who are comparing you to a competitor right now
Someone researching your top competitor this week is, functionally, already in your market. Here's how to reach them without crossing into anything sketchy.
Read the playbook → E-commerceRecovering the shoppers your abandoned-cart email never reaches
Abandoned-cart flows only fire for people who gave you an email. Here's what happens to everyone else — and how to get some of them back.
Read the playbook →See which use case fits your business.
Fifteen minutes. We'll show you the intent records and identified visitors you're currently missing, and point you to the right playbook.
Book a 30-min data audit →