What conquesting actually is
Targeting people showing research signals around a named competitor, topic, or keyword — not scraping a rival's traffic, just reaching people who are demonstrably shopping the category right now.
Why this works better than a blanket campaign
Someone actively comparing options is closer to a decision than someone who hasn't started looking. A conquesting audience skews toward people already evaluating alternatives — which includes you, if you show up.
The guardrails
This stays within Meta and Google's standard audience and ad policies. It's signal-based targeting, not anything that touches a competitor's actual systems or data.
How to use it well
Pair it with messaging that acknowledges the comparison directly rather than pretending it isn't happening — people mid-comparison respond to specificity.
Key takeaways
- Targets people showing research signals — not scraped or stolen competitor data
- Works within standard Meta and Google ad-audience policies
- Best paired with messaging that speaks directly to the comparison
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